Dealer 2-Year Rating

Overall Rating

3.9 / 5
Customer Service
3.9  
Friendliness
4.1  
Overall Experience
3.8  
Price
4.1  
Quality of Work
3.7  
Service
3.2  

Dealer Reviews

Show:  

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Norman Locey provided great service over the years

By Joel M on 8/1/2019 at 1:43 PM.

Thanks Norman for your help yesterday. Also please thank your detail people for the fine job they did on making my 240i new again. Hats off to Mr. Fox and company. Joel M

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Excellent Service

By Katie C on 3/1/2019 at 9:45 PM. Helped by Alex Powell.

I recently purchased my very first BMW. Alex helped me from start to finish! He was patient and knowledgeable, and really went above and beyond on anything I asked or needed. I am thrilled with my new X3, and am so thankful for his help!

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Joel Ruff is the best!

By Paula W. on 2/4/2019 at 11:50 AM.

Joel was helpful, patient and professional. He truly seemed to be concerned with our best interest whether we purchased a car or not. The whole experience at BMW of Asheville was one of the best car buying experiences I've had. Thanks Joel, Mark and the whole team!

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Great place to buy.

By bob on 1/22/2019 at 9:08 PM.

After shopping at many local dealerships we stopped at Asheville BMW and test drove the X3 and the X5. Joel Ruff helped us and proved to be very knowledgeable and helpful. We decided on the X5 and began price negotiation. We checked our credit union buying service but Asheville BMW had a better price. After ordering the car Joel kept us up to date on every step of our order. We picked up the car last month and have been very happy with the car and service. We had questions about the technology and we were able to get all the help we needed at the dealership. Great Experience.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price

Excellent Deal on 2019 X3

By JLynnBikes on 1/20/2019 at 4:35 PM.

I was looking for a replacement for my 4 year old Porsche Macan Turbo. I considered a new Porsche (way too expensive now), a Mercedes AMG 43, a Jaguar I Pace, a Range Rover Velar, and an Audi SQ5. I decided against the Jaguar and Range Rover as too expensive and perhaps not as reliable as the others. Mercedes and Audi did not have any of my preferred models in stock. So it came down to the BMW X3 M40i. I previously owned a 2012 X3 and was very pleased with it. I checked with BMW of Greenville and they had none in stock. But BMW of Asheville had 8 to choose from! I picked out the one I wanted and away I went. BMW of Asheville, and Joel Ruff, the salesman, bent over backwards to make the sale and the sale process as easy as possible. In addition to the significant manufacturer and dealer incentives offered, they took my Macan in trade even though it was sitting in the shop at Asheville Porsche awaiting service! This was above and beyond, in my opinion, and clinched the sale.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Great experience!

By IJones on 1/19/2019 at 2:09 AM.

This was my fourth purchase/leasing experience with Asheville BMW, and this was by far the best. Joel Ruff, who recently moved over from the service area to sales, is accommodating, customer oriented, responsive and very helpful. I highly recommend Joel if you’re in the market for a new BMW!

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Fantastic sales, service and products.

By Jo-Ellen Ames on 1/18/2019 at 6:52 PM. Helped by Alex Powell was our salesman and will always be..

Looked around for a new, 4 wheel or all wheel drive for life in the mountains. Considered a number of luxury SUVs and decided on a new BMW X3. Along with a great car came one of the best, if not THE BEST, car buying experience ever. Everyone at the dealership was wonderful. Our salesman is the best and treated us with great care and professionalism. No tricks or gimmicks, honesty and willingness to find just the right car for us. Considered Mercedes and Audi and the cars simply didnt measure up when it came to value. I can honestly say that I am thrilled with this dealership and so, so happy with my salesman. Most importantly, we love our new car! Just perfect!

I would recommend this dealer.

Overall Rating

4.5  

5   Customer Service
5   Friendliness
4   Overall Experience
4   Price

Best car buying experience ever!

By Barbara H on 1/18/2019 at 6:50 PM. Helped by Alex Powell.

I purchased my first BMW this week.....WOW!!! Not only is the car amazing, but working with Alex Powell is a delight. (Not usually what I say about car salespersons!!) He listened to my wish list and only showed me cars that met my requirements. With the patience and support from Alex and the BMW Geniuses, I expect to learn all the fabulous features of my new 530. Thank you BMW of Asheville for making my car buying experience so positive! Suggestions: Showroom could benefit from signage instructing walk-ins to check in at reception desk. We did and got a sales person, Alex Powell to help us almost immediately! Too much time was spent by financing folks trying to figure out an option for purchasing the car after our bank had closed for the weekend. Given the dealership's limit on credit care useage, picking up the car on Monday was the only viable option.

I would recommend this dealer.

Overall Rating

1.0  

1   Customer Service
1   Friendliness
1   Overall Experience
1   Quality of Work

No interest in selling a new car.

By Owner of my own business on 11/16/2018 at 2:10 AM. Helped by None, all were to busy with laughter. Sad..

Drove into the dealership not once but twice, with in two weeks time. Looking for salespeople all on the phone, some with feet on the desk, laughing. I asked for some help, no answer. Walked out, and left ×2. Mr. FIELDS YOU NEED PROFESSIONAL HELP. Had check in pocket, ready to buy.

I would not recommend this dealer.

Overall Rating

1.4  

1   Customer Service
3   Friendliness
1   Overall Experience
1   Price
1   Quality of Work

beware of "recommended services"

By RO on 7/31/2018 at 12:46 AM. Helped by Not Listed.

I moved to Asheville from upstate New York six weeks ago. Before making the drive, I took my car to my usual independent repair shop, had the car checked over and had $2,000+ of necessary repairs completed. I brought my car to BMW of Asheville for the first time last week to have two recalls repaired. While my car was in the shop I received a text message from BMW of Asheville stating that “there are service updates on your vehicle that require your attention. Follow the link below to approve the recommended services for your vehicle.” Upon clicking the link I was taken to a page where I was asked to check an approve or disapprove box regarding the recommended services with no explanation of what the services were or why they were needed. The two services that were recommended for my vehicle added up to over $1,200 in total. I find this appalling. How does BMW of Asheville expect a customer to approve such a large amount of repairs with no explanation or conversation, just an automated text message with approve and disapprove boxes? Upon picking up my car, I asked my service advisor about the recommended services and how urgent they were. He stated that he would consider them “very urgent as coolant is leaking into the oil which could cause your engine to explode and your coolant hoses could break at any moment.” I left perplexed and nervous to drive my car. Today I brought my car to another independent repair shop for a second opinion. After through inspection, they stated that there was no cause for concern and that everything looks as it should for its age. I am so glad I got a second opinion and didn’t spend unnecessary money, especially at BMW of Asheville. Although this was my first visit to BMW of Asheville, I hope that it will be my last. Unless of course there is another recall that puts my vehicle at risk of bursting into flames even when its not running. If I ever have to return to BMW of Asheville, I will take their “recommended services” with a grain of salt and get a second opinion, and I suggest that you do too.

I would not recommend this dealer.

Overall Rating

1.0  

1   Customer Service
1   Friendliness
1   Overall Experience
1   Price
1   Quality of Work

DO NOT DO BUSINESS!!!This dealership needs a wake-up call...

By rrbceo on 3/17/2018 at 1:22 AM. Helped by Joel Ruff.

This is by far the worst sales experience i have ever had at any car dealership, never mind from an experienced and world-renowned brand such as BMW. As this is a Fields Auto Group dealership, Mr. Dan Fields, President of Fields Auto Group, will be getting a personal letter from me shortly. First off, i was a walk-in customer who was on business travel in the area. I clearly articulated my expectation if the price was right, I would drive off with the in-stock CPO X5 xDrive 35i. I then had to wait for over 4 hours to finally get to the negotiating table (yes they were busy on a Saturday and i was respectful and flexible as the Sales guy Joel was working multiple clients). I offered to step out for lunch and come back in so he can clear the backlog, but he insisted that i stay and wait. Then, finally we get to the table and I laid a true market offer on the table and they came back with a best and final offer at $395 off the sticker price, basically translating to an "FU" and showing how this dealership values your time. Finally, they also unethically applied an out-of state sales tax on the out-the-door pricing. We all know if you drive the car off the lot, you pay the state sales tax at origin (in North Carolina this is 3%). I am absolutely appalled by this level of service especially being straight up, open and honest as a serious buyer who was ready to close and take delivery on that day. I am no longer considering BMW for my next vehicle after a 17 year partnership. Thanks BMW Asheville for driving this decision to move away from BMW and hope BMW North America takes serious action here and dress down the incompetent sales staff and General Manager at this "mickey-mouse" dealership! You need a wake-up call! And again, Iook forward to engaging Mr. Dan Fields, President of Fields Auto Group as this is a serious matter and needs his immediate attention.

I would not recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Great Service Experience

By Kevin on 8/29/2017 at 12:41 PM. Helped by Shannon Hart.

We've recently moved to Asheville and needed to get our 2016 X-5 inspected. Shannon was able to quickly fit us in and let us know of a warranty issue that also needed to be done. She arranged a loaner and took great care of us. We'll keep coming back!

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Best customer service around

By Danielle Warth on 5/30/2017 at 6:51 PM.

Norman Locey has been my service provider at Asheville BMW for over a decade. He is always friendly, helpful and at this point I consider him a friend. My husband has been pressuring me to switch to a domestic vehicle so that I can have it serviced locally as I live 2 hours from Asheville but Norman's service is unparalleled and I bought my 2016 X5 because of him.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price

Awesome experience all around!

By KP on 7/13/2016 at 4:14 PM. Helped by Troy Willoughby, Joshua Moniz.

Troy Willoughby made the experience of buying our car ENJOYABLE! . He delivered exactly what we asked for. He took the time to visit with us so he completely understood what we wanted and he followed up with us after the sale. Joshua Moniz was easy to understand during my orientation, so I could fully appreciate this amazing car! I look forward to keeping in touch with this caring staff!

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Excellent

By sortmbr on 7/5/2016 at 11:05 PM. Helped by Joel.

We stopped at the BMW dealership due to a check engine light on our 2015 BMW suv . Joel was our service tech. We were greeted at the door, the service was excellent. The problem was diagnosed and fixed in a timely manner. This is the best service we have ever gotten as any automobile customers.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Pre-Owned 2014 BMW 335i M Sport Purchase

By Mike M. on 2/5/2016 at 11:59 PM. Helped by Troy Willoughby, Mike Morton, Alex Powell, Josh Moniz.

I would like to thanks Troy Willoughby, Mike Morton, Alex Powell and Josh Moniz for my great experience with BMW of Asheville on the purchase of my 2014 BMW 335i M Sport in December 2015. Troy and Mike did an absolute great job of working with me on seeing that I received the highest trade-in value for my Shelby GT and to be sure that my overall pricing was the lowest availably in the Asheville, NC area. Alex did a great job assisting me with all of the M-Performance accessories that I wanted to add to my 335i and Josh did a great job assisting me with all of the features of my 335i. I would recommend the above team members of BMW of Asheville for all your sales needs for both new and pre-owned BMW cars. Thanks again the all of these team members for all your time and hard work. Mike M.

I would recommend this dealer.

Overall Rating

4.6  

5   Customer Service
5   Friendliness
5   Overall Experience
3   Price
5   Quality of Work

14 Years of Superior Service

By MaryEllen on 1/23/2016 at 11:16 AM. Helped by Service Dept and Manager.

I have purchased 2 Pre-Owns from this dealership and their service has been outstanding in EVERY way. The only issue I've really had was not with the dealership but with BMW's decision to use run flat tires. Bad choice in my opinion. The tires puncture twice as easy, wear twice as fast, cannot be repaired and are expensive. Not at all happy with this situation. The Service Manager and I had a lengthy discussion and he did his best to make me happy with an unhappy tire experience. Again, it's not a dealership problem. (Doubt I'll ever buy another vehicle with run flat tires unless significant improvements ensue.) Otherwise, I'm very pleased with my 328i and I'm hoping BMW resolves this tire issue. Highly recommend this dealership.

I would recommend this dealer.

Overall Rating

2.2  

1   Customer Service
1   Friendliness
1   Overall Experience
4   Price
4   Quality of Work

Service Manager Yelled at My Toddler.

By BarnesWeir on 10/13/2014 at 6:57 PM. Helped by Not Sure..

I was checking in for service with my 18 month old child who was Babbling loudly (not screaming). Shockingly, another service manager on a phone nearby snapped at her exclaiming "I can't hear" at the top of his voice. I left. Absolutely unacceptable! With employees like this I would rather drive to SC for service.

I would not recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

WILL BUY AGAIN FROM BMW OF ASHVILLE

By Ideafoods on 7/28/2014 at 3:01 PM. Helped by Joshua Kem and Trenton Braswell.

Excellent and fun experience i had at BMW OF ASHILLE, they are professionals, and treat you like family. My salesman was Joshua Kem, very funny guy. He was very helpful and didn't force anything on me, unlike other dealers they make you buy what they want. Also Trenton Braswell was awesome. Very funny and helpful. He worked hard to get us a lower interest rate of what we had before. HIGHLY RECOMMEND TO VISIT BMW OF ASHVILLE, AND SEE JOSHUA AND TRENTON, THEY WILL TREAT YOU LIKE FAMILY. Can't wait for the BMW X6.

I would recommend this dealer.

Overall Rating

4.8  

5   Customer Service
5   Friendliness
5   Overall Experience
4   Price
5   Quality of Work

Excellent Customer Relations!

By BrianALanning on 7/1/2014 at 3:56 AM.

Out of the five vehicles that I have had throughout the past nine years, I'm happy to say that the last three have been purchased from BMW of Asheville. Recently I leased a new 2014 BMW 320i and couldn't be any happier with the overall experience that I encountered, once again. I have been very fortunate to have Chris Slagle as a Client Advisor for the past two new vehicles that I have leased from BMW of Asheville. From the time that you arrive at the dealership to the time that you depart, Chris is completely dedicated to establishing a lasting customer relationship as well as being extremely knowledgeable with every aspect of the vehicle and the purchase/lease process. I look forward to purchasing many more vehicles from the dealership in the future and would highly recommend Chris Slagle at BMW of Asheville to any and all of my friends and family! #BMW #BMWofNorthAmerica #BMWofAsheville #EfficientDynamics #TheUltimateDrivingMachine

I would recommend this dealer.