Dealer 2-Year Rating

Overall Rating

4.8 / 5
Customer Service
4.8  
Friendliness
4.9  
Overall Experience
4.8  
Price
4.7  
Quality of Work
4.9  
Service
4.1  

Dealer Reviews

Show:  

Overall Rating

5.0  

5   Overall Experience

Professional and personable

By Tubasax94 on 7/15/2019 at 3:53 PM.

Me experience there was very good. My salesman was kind, knowledgeable, and not pushy. Would recommend to anyone looking for a new car. I would go back myself

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

No Pressure Sales

By Mikey G on 7/10/2019 at 12:34 AM.

This was my first car purchase in 9 years. The staff was professional and courteous throughout the process, and I never felt pressured to close the deal. My sales associate, Steve Lerner, was extremely helpful in all phases of the sale, from ensuring the vehicle was prepped for a long test drive to pushing my vehicle through the generous appraisal process. I peppered Steve with numerous questions about the vehicle, a 2017 Mercedes-AMG GLE 43, and he answered most to my satisfaction. What questions he couldnt answer off hand, he found the answer in short order. I wad particularly impressed that he, a BMW salesman, was knowledgeable about the competitor's products. I also wanted to compliment Anton, the financing rep. He was super friendly, knowledgeable, and helpful. Again, no pressure EVER. There is no doubt that I will buy a vehicle from this dealer and Steve again, maybe even a BMW :)

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Fantastic Service

By AshleyT. on 6/25/2019 at 11:44 AM.

I purchased my first BMW from Richmond BMW yesterday, and Steven Lerner, was simply wonderful! He was kind enough to take his time with me and show me every aspect of my new vehicle in and out. He has an extremely warm and friendly personality, making him a pleasure to work with.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Quality of Work

Seamless Transaction Every Time

By BMW_Blzds on 6/23/2019 at 1:33 AM. Helped by Charles Armstrong.

I have purchased many vehicles from Richmond BMW over the years and its all because of the customer service and quality vehicles. I definitely appreciate the attention to detail that is given during the purchase process. I contacted Charles Armstrong and requested to see a certain vehicle and it was pulled up front and waiting for me by the time I arrived. And within minutes, Steve Lerner, salesperson, was setting up a test drive. I left in the X5 that evening. Best dealership in Richmond!

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Steve is So Awesome to work with!

By BMWNewbie on 6/18/2019 at 2:23 PM.

I was looking online for my BMW for weeks and came across Steve at Richmond BMW. He responded quickly by calling and texting me to get me in the door to see my car! He gave me the most exciting test drive and showed me all the features! The car buying experience was fun and gratifying. He provided excellent care before, during, and after my shopping experience. He’s the guy to call! He will take great care of you!

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Two great buying experiences from one terrific sales person.

By X3 enthusiast on 6/19/2019 at 2:12 AM.

I have purchased many vehicles over the past years from a number of different sources. Two of my best experiences have been with Steve Lerner at Richmond BMW. 7 years ago I bought a Porsche Boxter from Steve. I was very impressed with his ability to make the buying process easy and fun. After the sale he continued to keep in touch to make sure I was happy with the purchase. Recently my wife and I decided to that we would like to search for a BMW X3 35i. We had been watching some of the auto web sites and I was thrilled when I found one that looked perfect at Richmond BMW. I made an appointment with Steve the next day. The car was perfect, the price was extremely competitive, and once again Steve turned a usually tense negotiation into an easy and fun experience. Steve is very professional, very knowledgeable, and actually genuinely fun to deal with. It is by far the most thorough training we have ever received when buying a car, and with all of the features on BMWs we needed it. My wife and really appreciate our experience with Steve and Richmond BMW, and we would highly recommend them to friends, neighbors, and family. First class all the way.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

The personal touch

By Courtenay on 6/12/2019 at 2:09 AM. Helped by Tim Peterson.

I have been dealing with Richmond BMW for twelve years and three BMWs. It started with fixing a botched repair at another dealer and giving me a great deal on a 5-series sedan. My latest purchase was an X4 M40i. The service department is great and their sales process is very smooth. Tim Peterson has been my service contact all along and Steven Lerner was great in sales this time around. Both Tim and Steve have been with the dealer for a long time, and I think that says something. I had to have service at a dealer in Greenwich, CN, so I ended up on the mailing list for both dealers. Richmond BMW consistently made much better offers on new deals. Steven even sent me a Thank You note after the sale. They have a great personal touch.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Amazing service and fabulous car!

By mcelroy16@sbc.edu on 6/6/2019 at 1:13 AM.

As my lease was approaching the end, I began to look at cars to purchase. I narrowed it down to Mercedes and BMW. At the end of the day, I chose BMW because of my experience with the Richmond BMW team. Steve Lerner was very patient with me while we found the perfect car. Once I was ready to pull the trigger, Steve was very thorough on going over every detail about the car, ensuring that I knew everything there was to know before I purchased. He went above and beyond for me. While I love the cars that I have had from BMW, Steve was definitely one of the main reasons I decided to stay with BMW.

I would recommend this dealer.

Overall Rating

1.0  

1   Customer Service
1   Friendliness
1   Overall Experience
1   Price
1   Quality of Work

Horrible customer service!

By DB123 on 5/29/2019 at 7:57 PM. Helped by Mark Dobinson (Serv Director) and Brian McKeown (Service Advisor).

I recently spent more than $600 at this dealership for new tires and after driving to Georgia with my car pulling to the right the entire way, I went to Gwinnett Place BMW to have my alignment done/checked. Gwinnett Place BMW service manager called this dealership and BMW Richmond told them I would have to drive back (over 400 miles) so they could look at it. The service manager at Gwinnett BMW was appalled at what this dealership told him. Gwinnett BMW said they couldn't let me drive back to Richmond with a car out of alignment; so they did it free of charge for me. In spite of what the service director Mark Dobinson said, the alignment was never done (or done properly) on the new tires installed! The fact that Gwinnett Place BMW stepped up for shoddy work BMW of Richmond did says a lot of this dealership. If there were "-" stars I'd rate this place a -10. I will take my business to BMW Midlothian. Finally.... I did the survey and rated this place a 1 with detailed comments; not to my surprise that no one has reached out to me about my horrible experience. BMW of Richmond will not get another dime of my money!

I would not recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

NICE SURPRISE

By Cleber Gazola on 5/24/2019 at 4:49 PM.

When I went to Richmond BMW I confess that I was not so confident as long as I was looking for a cheap and used not BMW car . However for my big surprise Steve Lerner treated me since the beginning like I was buying the more expansive BMW model. I arrived on the store late night to see the car when almost nobody was there anymore so he couldn't find the car key to show me. Steve did not give up and kept looking everywhere until he found it. The usual would be send me home and ask to came back next day. From that moment until when I drove my new car away, Steve was 100% professional but with the benefit of a lot of good and funny conversation all the time. If you want to buy a car, I recommend Steve Lerner on the Richmond BWM. If you don't make business, at least you will meet a great guy! I become a big fan of BMW and of Steve Lerner as well.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Working with Steve is a breeze

By skanipe on 5/9/2019 at 5:29 PM.

Steve showed me three different cars during my visit at Richmond BMW. I didn't exactly know what I wanted but he was incredibly supportive throughout the whole process and didn't once get frustrated. He is very easy to talk to and tells you like it is. I really enjoyed my experience and please ask for STEVE if you want to buy your next car from Richmond BMW.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Steve Lerner, BMW Richmond salesman

By Sandra on 5/2/2019 at 1:15 PM.

Four years ago by happenstance since I live in Hampton, VA I stopped by Richmond BMW to view the BMW wagon with the rear opening window. Met and talked to Steve Lerner even though at the time I still was not ready for another car since mine was running great. However, if I ever had to change cars it had to be one with that unique and beloved (by me) rear opening window which I greatly appreciated and used daily in my own car. Over the last four years as my car aged with problems and as more wagon-like vehicles were being produced by other auto makers, I waited for one with that rear opening window feature. When that did not happen, even though I knew the BMW wagon did not have enough storage area for my needs, I was getting anxious and nervous. My car was acting up more than usual and so throwing storage size aside, I started contacting local BMW dealers in NN, VB and Yorktown. Each time I visited and talked to any of their salespeople, I found myself automatically comparing them to Steve Lerner and the more rewarding informative experience I had with Steve at Richmond BMW four years earlier. None of the BMW sales people in NN, VB, and Yorktown knew as much about BMW wagons as Steve knew the day I also walked unannounced into Richmond BMW four years ago. One even was not aware the wagons had that unique rear window feature. That and, before I smartened up to know to ask the right questions, one even called to say he had a car I would like but when I arrived for a look-see there sat a sedan, not a wagon. Anyway just a couple of examples why Steve impressed me four years ago and why each time I left a local dealership I came away more impressed with Steve Lerner as a BMW salesperson. I called Steve Thursday of last week and again the conversation was positive enough for me to drive to Richmond BMW on Friday and, even with no real storage space for my needs, purchased from him on Friday my new (to me) 2016 BMW Sports Wagon. To help ease my fear of not having enough storage space in my new BMW, yesterday I purchased a Thule Cargo Box......and today I am very pleased Steve Lerner made such an favorable impression four years ago or today I probably would still be trying to nurse along my old car for a few more months or years.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

AMAZING!!!!

By RILEY on 4/29/2019 at 1:43 PM.

If you are in the market for a BMW I highly recommend that you go see Steve Lerner immediately. He was very professional, courteous, accommodating and knowledgeable about every aspect of the vehicle. I can't say enough good things about Steve and the amazing experience I had purchasing a vehicle from him. Go see Steve and the rest of his team at BMW of Richmond, I promise you won't be disappointed.

I would recommend this dealer.

Overall Rating

4.6  

5   Customer Service
5   Friendliness
4   Overall Experience
4   Price
5   Quality of Work

Three Amazing People

By Guru on 4/27/2019 at 7:43 PM. Helped by Andrea, Eva, Shashank.

I got my car BMW 328 i - x drive from this showroom, a used CPO One. The car was shown by Andrea. Andrea answered all our questions. She knew the car in and out. We visited the second day to meet her, but she was busy with another customer and so Eva took us and helped us buy the Car. The Finance person, Shashank was amazing and helped us walkthrough all the important things about financing a car. The three of them are amazing.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Outstanding customer service

By One happy customer on 3/26/2019 at 2:39 AM.

Steve Lerner goes out of his way to help you and makes sure you are taking care of. He is very hands on with anything that is needed after the purchase of your new car. He can set up any technical gadgets like your navigation system and will explain how to use it. He even helped me clean out my old car and made sure I had everything I needed before I left the parking lot. He took the time to send me a personal thankyou and I was so impressed by this. If you need someone who will help you through the car buying process I would recommend Steve Lerner.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Very easy and no pressure

By tanman on 3/22/2019 at 7:55 PM. Helped by Shank and Jon the Genius.

I just purchased a used BMW 335xi from BMW of Richmond with Steve as my sales person. They gave me all the details of the car, had it ready for a test drive, gave me great tips on acclimating to the car and best of all, no pressure. They just gave me the information I needed. They took care of the couple of minor issues that I identified and were flexible with price. Very easy.

I would recommend this dealer.

Overall Rating

1.8  

1   Customer Service
2   Friendliness
1   Overall Experience
3   Price

Check the service records

By Spectre on 3/21/2019 at 3:46 AM. Helped by James Williams, Mark Dobinson.

I purchased a used 3series. During the process, the mechanical condition of the vehicle was misrepresented. After purchase, getting them to acknowledge the fault and repair the vehicle was an exhausting and lengthy process. They wanted me to pay them a few thousand dollars for an issue that was clearly shown in the service history, but wasn’t addressed during pre-sale reconditioning. They finally fixed it, but they definitely could have just made it right without all the hassle.

I would not recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price

Great experience

By ksingh on 3/6/2019 at 8:24 PM.

I worked with Steve Lerner to buy a CPO BMW. From start to finish, Steve was very helpful - he sent me all information related to the car and also arranged a ride for me to arrive at the Dealership. Once I completed the financial paperwork, Steve diligently went through all the features of the car with me. Very helpful as it is my first BMW. I would highly recommend Steve Lerner.

I would recommend this dealer.

Overall Rating

5.0  

5   Customer Service
5   Friendliness
5   Overall Experience
5   Price
5   Quality of Work

Excellent service

By Tgharris52 on 3/1/2019 at 1:05 PM.

Excellent service Richmond Bmw is my preferred dealership I live near Charlottesville but if I’m wanting to buy a new car I would go to Richmond I love the atmosphere and the people there are much more friendly and I feel like they give you time to decide and make a decision for yourself and they are not pushy Steve Lerner is a number one salesman I would recommend this dealership. # 1

I would recommend this dealer.

Overall Rating

4.8  

5   Customer Service
5   Friendliness
5   Overall Experience
4   Price
5   Quality of Work

Good experience

By Hthe on 2/24/2019 at 11:49 PM.

I am very satisfied with my expierence at Richmond BMW all thanks to Steve. He has tremendous experience and is knowledgeable. He was transparent throughout the process and wanted me to find the right car. Thank you guys for everything.

I would recommend this dealer.