How are dynamic ads different from static ads?
Static ads, typically used for branding, only display a single image. They also typically link to the home page of a dealer's website. While this can get a shopper to the dealer's site, it doesn't necessarily get them to look at a vehicle.
Dynamic ads display a dealer's actual vehicles to shoppers, and clicks go directly to the VDP on the dealer's website.
ROI for dynamic ads can be much higher than static ads, due to their targeted nature. You are displaying an actual vehicle, not just a generic image, to an interested shopper.